Privacy Policy

Information We Collect

Information You Provide

When you interact with our website, we may collect:

• Contact Information: Name and email address if you subscribe to our newsletter or contact us
• Comments and Feedback: Any information you voluntarily provide in comments or messages
• Survey Responses: Information you provide in surveys or polls

Automatically Collected Information

When you visit our website, we automatically collect certain information:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, links clicked
• IP Address: Your device's IP address for security and analytics
• Cookies: Small text files stored on your device (see Cookies section below)

How We Use Your Information

We use the collected information for the following purposes:

• Website Operation: To provide and maintain our website functionality
• Content Improvement: To understand how visitors use our site and improve content
• Communication: To send newsletters, updates, and respond to enquiries (only if you've subscribed)
• Analytics: To analyse website traffic and user behaviour
• Security: To protect against fraud, abuse, and security threats
• Legal Compliance: To comply with applicable laws and regulations

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They help websites remember information about your visit.

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly (e.g., remembering your dark/light mode preference)
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Advertising Cookies: Used to display relevant advertisements (e.g., Google AdSense)
• Affiliate Cookies: Track purchases made through our affiliate links

Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

Third-Party Services

We use various third-party services that may collect information about you:

Affiliate Programmes

• Amazon Associates: Tracks purchases made through our Amazon links
• Flipkart Affiliate: Tracks purchases through Flipkart links
• Other Retailers: Various retail affiliate programmes we participate in

Analytics Services

• Google Analytics: Tracks website usage and visitor behaviour

Advertising Services

• Google AdSense: Displays advertisements on our website
• Ad Networks: Various advertising networks we may partner with

Each third-party service has its own privacy policy. We encourage you to review their policies to understand how they handle your data.

Data Sharing and Disclosure

We do not sell your personal information. We may share information with:

• Service Providers: Companies that help us operate our website (e.g., hosting providers, analytics services)
• Affiliate Partners: To track purchases and earn commissions (no personal information beyond purchase data)
• Legal Requirements: If required by law or to protect our rights

Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Newsletter Subscribers: Until you unsubscribe
• Analytics Data: As per Google Analytics retention settings (typically 26 months)
• Contact Enquiries: For a reasonable period to address your enquiry

Your Rights

Depending on your location, you may have the following rights:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from our newsletter at any time
• Data Portability: Request a copy of your data in a portable format
• Objection: Object to processing of your information

To exercise these rights, please contact us.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

International Users

Our website is operated from India. If you access our website from outside India, please be aware that your information may be transferred to, stored, and processed in India where our servers are located.

External Links

Our website contains links to external websites, including affiliate links to retailers. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any website you visit.

Newsletter and Communications

If you subscribe to our newsletter, we will send you:

• Weekly updates with new content
• Product recommendations and deals
• Occasional promotional offers

You can unsubscribe at any time by clicking the "unsubscribe" link in any email or by contacting us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on this page with an updated "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: privacy@trendtrek.in (update with your actual email)
• Contact Form: Use our contact form